Purchasing Behaviour Between Male and Female Customers on Online Shopping

Abstract

Electronic commerce (online shopping) is become more popular as people get more comfortable with computers and the internet. Electronic commerce has various advantages for both merchants and buyers. As a result, studying online shopping behaviour can help create a better online environment that allows sellers to make more money and consumers to have a better online shopping experience. Regardless of society or time era, gender has universal traits. The gender inequalities in several elements of online consumer behaviour are studied in this paper. This paper also presents the factor influence consumer purchasing decision towards online shopping.