Practices of Entrepreneurial Orientation among Students in Universities: The Role of New Entrepreneurs Program

Authors

  • Khashru, A., MFM. Chang Jung Christian University Author
  • Jeffrey S.S. Cheah Universiti Sains Malaysia (USM) Author
  • Rafiuddin Ahmed Ahmed Author

DOI:

https://doi.org/10.55862/

Keywords:

Entrepreneurial Orientation (EO); New `Entrepreneurs Program (NEP), Social Entrepreneurship Theory (SET); Skills Acquisition.

Abstract

This study examines how the New Entrepreneurs Program (NEP) fosters entrepreneurial skills among students at Chang Jung Christian University and the National Pingtung University of Science and Technology in Taiwan. Grounded in Social Entrepreneurship Theory (SET), the NEP emphasizes key traits of Entrepreneurial Orientation (EO), such as innovativeness, proactiveness, and risk-taking. Using a qualitative approach, this research explores how the NEP prepares students to launch ventures that are both economically viable and socially beneficial. The findings reveal that the NEP successfully integrates academic learning with hands-on entrepreneurship by providing mentorship, business incubation, and access to funding. By embedding social value creation into its framework, the program effectively applies SET in a university setting, aligning entrepreneurial education with broader societal goals. This study contributes theoretically by demonstrating how SET and EO can be combined to foster entrepreneurial mindsets aimed at tackling social issues. The research offers practical insights for universities, educators, and policymakers, highlighting the need to incorporate EO into entrepreneurship programs. It advocates for wider support of initiatives that blend innovation with social responsibility to equip students for social enterprise development. Future research could explore the long-term effects of NEP participation and assess how EO and SET apply across different cultural and educational contexts.

Author Biographies

  • Khashru, A., MFM., Chang Jung Christian University

    MFM Amir Khashru is an Assistant Professor in the Department of International Business at Chang Jung Christian University, Tainan, Taiwan. Prior to his academic career, he worked with Nobel Peace Prize Winners Muhammad Yunus (2006), Pioneer of Social business and Founder of Grameen Bank in Bangladesh. He published two books on social business: The Power of Social business and Exploring social business. His research interests are in the areas of social business, business ethics, social purpose & sustainable business model, and entrepreneurship. He has published articles on related topics in several academic journals and international conferences.

  • Jeffrey S.S. Cheah, Universiti Sains Malaysia (USM)
    Dr Jeffrey S. S. Cheah (PhD) is a Senior Lecturer and MBA Program Manager at the Graduate School of Business (GSB), Universiti Sains Malaysia (USM). He actively contributes to the academic community through his various roles, including serving as an Exco Member of the School Board, Chairperson of Pitch@USM 2024, and Associate Editor for the Albukhary Social Business Journal, Advisory Board of the Asian Institute for Impact Measurement & Management (AIIMM). His professional affiliations include the Institute of Social Entrepreneurship in Asia (ISEA) and formerly, The Hong Kong Polytechnic University. He has led innovative projects and published extensively on these subjects. At GSB, he teaches courses in corporate strategy, digital organization, and social entrepreneurship.   Prior to his academic career, Dr Jeffrey gained valuable experience leading the corporate division at a prominent regional social enterprise. He is dedicated to nurturing future business leaders and contributing to positive change in the field of social entrepreneurship.  
  • Rafiuddin Ahmed Ahmed
    Dr Rafiuddin Ahmed is fueled with gallons of spirit for entrepreneurship, innovation, digital transformation, e-learning strategist and call himself as a multipotentialite who has craving for many creative pursuits. He seems to be very passionate to do research and has a knack to train people for the last 19 years in home and Australia. He pursued an MBA from Dhaka University and Masters in MIB from the University of Melbourne and PhD from La Trobe University on futuristic Intra/Entrepreneurship (kidspreneurship), Melbourne, Australia. He is working as an e-learning/business strategist/trainer, pracademic, edupreneur besides being a Professor, Department of Marketing, University of Dhaka.  His recent research is on e-learning, artificial intelligence, innovation and digital entrepreneurship where he tries to see the role and impact of it on the environment. His empirical findings are well adopted by individual to policy level where he advocates a strong ecosystem.

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Published

2025-11-21

Issue

VOLUME 5 ISSUE 1 (2025)

Section

Social Business Academia Conference 2024
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