The Effect of Social Network on Malaysian Malay-Owned SME Performance

Abstract

This paper discusses the Malay-owned Halal Food SMEs, their contribution towards the nation’s economy and some issues pertaining to their performance were presented. This paper highlights the gap in the literature that prompted this research. Previous researchers have studied the relationship between social networks on organization performance. However, a review of the past literature suggests that there is inconsistency in findings regarding social network in relation to performance. This study revisits this relationship by using random sampling techniques with 297 samples. This paper explores the effect of social network on SME organization performance of Malay-owned SMEs in the Halal Food industries. Based on the gaps identified, the research proposition is presented. The findings shows that there is a significant influence between social networks and the growth as well as the effectiveness of organizational performance of SME.